Savage 61 Chrysler Dodge Jeep Ram

Savage 61 Chrysler Dodge Jeep Ram in Reading PA is a DealerRater 2019 Dealer of the Year

Car ownership can be a thrill, but it’s also a full-time responsibility. Issues can pile up if gone unchecked, making constant maintenance a must. And while you should be making regular service appointments with our service department at Savage 61, the health and lifespan of your vehicle can be extended further if you regularly perform smaller tasks on your own. 

Thankfully, there are ways to routinely support your car from the comfort of your own home. Not only won’t you break the bank – everything you need can most likely be found in your kitchen and bathroom closets. Remember television’s MacGyver, who was always able to inventively use household items to get out of jams? Following these five tips won’t have you diffusing bombs with paper clips, but your car will thank you all the same.

The Best Way to De-Ice Your Windshield in the Morning? Vinegar. 

Anyone who’s spent time in the Reading area knows how tedious starting your commute can be in the frosty early hours of a November day. Sometimes you’ll be greeted to an especially thick layer of frost or ice on your windshield, and the process of thawing it takes several minutes, leaving you uncomfortable and throwing off the start of your day. 

You’d think pouring hot water on your windshield would provide a swift solution, but doing so harms your windshield’s health in the long run. Instead, try using a mixture of one cup lukewarm water and one cup white vinegar. The white vinegar cuts through dirt, oil, and other gunk, eliminating windshield haze. Be sure to clean both the exterior and inside of the windshield to prevent a gradual accumulation of foreign substances. 

Toothpaste is an Effective Headlight Cleaner 

It may seem strange, but it makes sense when you think about it. Just as brushing doesn’t damage the enamel of your teeth, toothpaste is abrasive enough to clean dirty or foggy areas from your headlights without damaging them. Depending on how bad the condition of your headlights is, a stronger option may be needed – but before you shell out for a processed chemical, try scrubbing it down with toothpaste, making sure to gently rinse it down with water and a rag afterwards. (Baking soda, a similarly abrasive material, could also do the job if you don’t have toothpaste handy. But, uh, you should probably have toothpaste handy). 

Use Nail Polish to Prevent Cracks from Spreading 

As we continue emptying out the bathroom cabinet, the next everyday-item-turned-tool on our list is nail polish. When your windshield takes any sort of minimal impact, the surface damage may not appear initially alarming. It’s disconcerting when your new Chrysler Pacifica takes a hit from a rock on the highway, but if it leaves only a minor blemish, crisis has surely been avoided, right? Unfortunately, minor chips and nicks can schism into long cracks that take over the entire surface of your windshield, leading to costly windshield repair.  

Before those cracks can spread, simply apply nail polish to the cracked area. Nail polish acts as an adhesive that should keep the cracks contained – and if you’re able to find the right color, it can do so without causing any cosmetic change. (For this reason, nail polish also functions as a great scratch remover when your paint gets scratched. Just make sure to clean the area before applying.) 

Use a Plunger to Remove Dents 

Just like with tiny cracks and scratches, there’s no reason to book it to your local garage the moment minor dents materialize on your car. In fact, most small dents can be eliminated with less hassle than tending to a clogged toilet. Simply stick a plunger on the dented area, pull back, and watch as the plunger’s suction pulls the dented part of the panel back in place.  

If you require further instructions, see this video, where these guys appear delightfully surprised by the outcome.

Dust the Interior with Coffee Filters 

The lint-free material of coffee filters is ideal for wiping down your dashboard, infotainment console, and other areas of your car’s interior. The filters are inexpensive and are generally sold in bulk amounts, allowing you to be as thorough as possible. Lint, crumbs, and other materials gradually build up in your car’s interior; keeping a pack of coffee filters handy in your glove compartment can help combat this, regardless of whether you kick off your mornings with a cup of joe. 

Mission Accomplished 

There you have it – five easy, inexpensive ways to keep your car happy and healthy. If you’re short on any of the materials you’ll need, consider a trip to Reading’s Fairgrounds Farmers Market, an ideal destination during the holiday season. 

And as always, we’re here at Savage 61 to help keep you on the road. When your maintenance job becomes too large to handle on your own, schedule a service appointment with Pennsylvania’s most awarded dealership. 

Since its inception in 2009, the Ram Truck brand has reliably paved the way for truck buyers. When it comes to the combination of performance, durability, comfort, and technology innovation, the Ram Heavy Duty is entering its fifteenth year of leaving the competition playing catchup. And as new details about the 2024 Ram Heavy Duty models begin trickling out, our anticipation for the future of Ram has only intensified.

Firing On All Cylinders 

The introduction of the new Heavy Duty Rebel in 2023 marked the arrival of a standard Power Wagon that boasted unprecedented capacity for towing and payload-hauling. The Rebel was able to maximize the potential of its Cummins Turbo Diesel engine, which returns as an option for the 2024 Ram Heavy Duty. All engine options include: 

  • 6.4-liter HEMI V-8 delivers 410 horsepower at 5,600 rpm and 429 lb.-ft. of torque at 4,000 rpm – and features variable-valve timing (VVT) with Fuel Saver Technology cylinder deactivation 
  • 6.7-liter Cummins Standard-Output Turbo Diesel produces 370 horsepower and 850 lb.-ft. of torque (Ram 2500 and 3500) 
  • 6.7-liter Cummins High-Output Turbo Diesel produces 420 horsepower and 1,075 lb.-ft. of torque (Ram 3500) 

The Heavy Lifter 

Each year, the Heavy Duty’s capacity to take on larger towing and payload loads has consistently expanded. The latest update from Ram projects the following capability figures for the 2024 Heavy Duty: 

  • Towing – Up to a 37,090 pounds with Ram 3500 
  • Towing – Up to 20,000 pounds with Ram 2500 
  • Payload – Up to 7,680 pounds with Ram 3500 
  • Power – 410 horsepower and 429 lb.-ft. of torque with 6.4-liter HEMI® V-8 engine 

While boasting such tremendous hauling and towing capabilities, it’s a small wonder the Ram Heavy Duty (specifically the off-road-focused Rebel) is also able to maintain exceptional off-road performance. A 12-inch infotainment touchscreen is there to provide you with navigational aid while you explore off-road terrain. 

The Ram 2500 also offers two distinct rear suspensions, a five-link coil system and air suspension system, while the 3500 offers an exclusive supplemental air suspension system. 

Variety, the Spice of Life

From the luxurious Laramie to the powerful Big Horn, Ram Heavy Duties have masterfully catered to drivers of all ilks. The 2024 Ram Heavy Duty will come available in seven unique trims, including the aforementioned Rebel. Those seven trims are: 

  • Big Horn/Lone Star 
  • Laramie 
  • Limited 
  • Limited Longhorn 
  • Power Wagon 
  • Rebel 
  • Tradesman 

Make Heavy Duty Your Duty 

As the Ram continues to break barriers for heavy duty trucks, there’s never been a better reason to put yourself behind the wheel of one today. Make it your duty to go Heavy Duty at Savage 61 this Fall. Savage 61 is Reading’s number one spot for new and pre-owned Rams, ensuring that you’ll roll confidently into the new year.

The electric vehicle Renaissance is upon us and it’s showing no signs of stopping. As the leaves change and Fall arrives, there’s never been a better time to make the transition to an EV or hybrid vehicle. Here’s a guide explaining why you should make the switch to electric and why Savage 61 is your premier destination when you do.

Reasons To Make the Switch 

Range: Years ago, the relatively limited range of EVs was a source of trepidation for many potential buyers. Flash forward to the present, where most EVs deliver over 200 miles of range on a full charge, making them increasingly comparable to gas cars in terms of mileage. Some newer long-range models offer as much as 310 miles of EPA-estimated range. 

Price: While new EVs in general are becoming an increasingly affordable proposition, the savings continue when you consider both the price of gas and the cost of maintenance. Compared to ever-fluctuating gas prices, charging your EV provides a cheaper, more consistent alternative. Reports say electric drivers save an average of $1,000 per year on gas money when they make the switch. Furthermore, EVs require far less maintenance than gas vehicles; they don’t require oil changes, and their engines see far less wear and tear. 

Practical concerns: EV charging options have never been more numerous, as EVs can be charged at home, at work, or on the road; the smaller size of electric motors offers room for more storage space for you and the family; and of course, there’s the environmental impact (or lack thereof): with no direct emissions, EVs are built to last because they’re helping keep us here for the long haul. 

Perfect for Fall Plans 

With so much to do in the greater Reading area this Fall, the first thing you need is a ride to dependably get you to your next Fall activity. A new EV is the best way to clear your head of maintenance and performance concerns, allowing you to immerse yourself in all the season has to offer. After your trip to Savage 61, be sure to check out: 

  • The Reading Public Museum: Explore an undersea odyssey this Fall with the museum’s Voyage To The Deep exhibit, running until January 7, 2024. Based on Jules Verne’s classic 20,000 Leagues Under The Sea, Voyage To The Deep invites guests to explore the many mysteries of the ocean. 
  • The Fairgrounds Farmers Market: Prepare for the holiday season with offerings from over 65 local vendors at Berks’ County’s award-winning farmers market.
  • Santander Arena: Embrace your inner Puddy and hit the ice at the Santander Arena, as the puck drops for the ’23-’24 season for the Reading Royals, an affiliate of the Philadelphia Flyers.

Charging Stations Near You 

Like the leaves on your lawn, the amount of nearby charging stations in the Reading area is only continuing to accumulate. In as little as five years from now, it may become easier to list the locations where there aren’t charging stations. For now, here’s just a few available public charging stations: 

  • ChargePoint Charging Station on 815 Lancaster Ave., Reading, PA 19607 
  • ChargePoint Charging Station on 1015 Lancaster Ave., Reading, PA 19607 
  • ChargePoint Charging Station on 210 George St., Reading, PA 19607 
  • Volta Charging Station in the Shillington Shopping Center, Reading, PA 19607 
  • Destination Charging Center on 701 Penn St., Reading, PA 19601 

Even if you don’t yet own an EV, you’ve probably become aware of these charging stations popping up everywhere – and they’re only becoming more ubiquitous as we stretch further into the 21st century. 

It’s taken some time, but it seems that a general public consensus is beginning to emerge that EVs are the way forward. Become part of the electric movement today by stopping in at Reading’s number one EV spot, Savage 61. Whether or not you’re ready to make the switch, our awesome selection of new and pre-owned vehicles will ensure that you’re prepared for the Fall season and all it has to offer. 

Family with dog in the car

Driving is an exciting milestone in life, but it can also be intimidating, especially for new drivers. Navigating the roads as a beginner involves a lot of responsibility, but with proper guidance, it can be a lot easier and more secure. In this blog, we will focus on five tips that can help new drivers stay safe and confident on the road. 

Tip 1: Master the Basics 

Before hitting the road, it is essential to understand the fundamental rules of driving. Start by reviewing your state’s driver’s manual or take an approved driver’s education course. This will help you learn the rules of the road and gain a better understanding of road signs, speed limits, and traffic laws. Knowing the basics ensures that you can navigate the roads with confidence and safety.  

To further master the basics and gain a strong foundation in driving, it is important to practice frequently in various conditions. Make sure to drive in different weather conditions, such as rain or snow, and during different times of day. Additionally, practice on roads with varying speed limits and traffic levels. This will help you become comfortable behind the wheel and stay safe on the road. 

Tip 2: Keep Your Car Maintained 

Regular car maintenance is crucial for a vehicle’s safe operation. Keeping up with oil changes, brakes, and tire rotations are necessary for ensuring that the car is in proper working order. Having a reliable vehicle also means reducing the chance of costly and dangerous breakdowns.  

Having a reliable car is also essential for avoiding any unwanted incidents on the road. Be sure to check your fluids (oil, coolant, brake, and transmission) regularly and top them off if needed. Make sure to have your brakes inspected occasionally, as well as inspect the car’s tires for proper inflation levels and tread wear. 

Tip 3: Avoid Distractions 

Distractions while driving are dangerous, irresponsible, and can lead to accidents. Keep your phone on silent and out of reach while driving. If you need to use your phone, pull over to a safe spot to take the call or reply to a text message. Additionally, avoid eating, smoking, grooming, or engaging in other distracting activities while behind the wheel. 

In order to reduce distractions while driving, it is important to minimize the number of passengers in the car. Having fewer passengers in the vehicle reduces the chances of conversations or other interactions that could take your focus away from driving. Additionally, avoid programming GPS devices or changing radio stations while driving, as these activities require visual and mental attention. 

Tip 4: Don’t Tailgate 

Maintaining a safe distance between your car and the vehicle in front is crucial for a driver’s safety. The recommended following distance is three to four seconds between cars. This ample time will allow you to avoid a collision if the vehicle in front makes any sudden stops or turns. 

Tailgating can be dangerous and should always be avoided. Not only can it lead to rear-end collisions, but it can also cause road rage from the driver in front. Additionally, tailgating restricts vision and forces drivers to make quick decisions in order to avoid a collision.  

Tip 5: Obey All Traffic Rules 

Driving safely and responsibly involves obeying all traffic rules and laws, including stop signs, traffic signals, and posted speed limits. Remember, breaking the rules puts not only your safety but also the safety of other road users at risk.  

When driving, always be aware of the speed limit and the posted signs to ensure that you stay within the laws. Following the speed limit helps prevent speeding tickets and keeps you from putting yourself and other drivers at risk. Additionally, be mindful of intersections and obey any traffic signals, such as stop lights or yield signs. These traffic signals are there to keep you and other drivers safe on the road.  

Get Out and Drive — Safely! 

In conclusion, as a new driver, it is crucial to remain vigilant, patient, and adhere to basic traffic rules. Regular maintenance of your car, avoiding distractions, and maintaining a safe following distance are all essential practices to help ensure safe driving. Remember to never drive under the influence of drugs or alcohol, always wear your seatbelt, and enjoy the ride. Following these five tips will make you a more confident and responsible driver. 

Close-up - Hand of man driving car on the road.

As drivers, we all have our beliefs and habits on the road that we take for granted. Many of these come from the driving lessons we learned from parents, friends, or driving school instructors. However, not all of these beliefs are necessarily true, or the best practice on the road.

In this blog, we will debunk five of the most common driving myths in America and provide you with the facts. By the end of this post, we hope you will have a better understanding of safe driving practices and improve your overall driving experience.

Myth #1: It’s safer to drive with your hands at the 10 and 2 o’clock positions.

Many of us learned the traditional way of holding the steering wheel at 10 and 2 o’clock. However, the National Highway Traffic Safety Administration (NHTSA) recommends holding the wheel at 9 and 3 o’clock for better control, especially in case of sudden turns or steering movements.

The 9 and 3 o’clock positions allow for a better grip of the wheel, making it easier to turn it in any direction if necessary. Additionally, this position provides the driver with increased space between their arms and chest in case of an accident, which can help reduce serious injuries.

Myth #2: It’s safer to drive slower than the speed limit.

While it’s important to obey speed limits, driving too slowly can also be dangerous. It can lead to impatient drivers behind you, causing them to make reckless maneuvers and potentially cause accidents. In some cases, driving too slowly can be a violation of the law, so make sure to maintain a speed that is reasonable and safe.

Myth #3: Four-wheel drive or all-wheel drive makes you invincible on the road.

While 4WD or AWD can provide better traction in certain driving conditions (such as on snow or ice), it can also provide a false sense of security to the driver. It does not make you invincible on the road and does not improve braking or steering ability. Always drive according to the road conditions and adjust your speed when necessary.

Myth #4: Red cars are more likely to get pulled over by police.

This is one of the most widespread urban legends in the driving community, but there is no evidence to back it up. The color of your car does not impact your chances of getting pulled over. Police officers look for safety violations, such as speeding, running red lights, or failing to use turn signals, regardless of the color of your car.

Myth #5: Using your phone with your hands-free device is safe while driving.

While using a hands-free device to make calls or send texts is legal in many states, it is not always safe. Even if your hands are on the wheel, your attention is still divided between driving and the conversation. 

Research shows that any form of phone use while driving can be distracting and increase the risk of accidents. Whenever possible, avoid using your phone while driving or pull over to a safe place if you need to make a call.

Driving Debunked

Driving myths can create confusion and impact safe driving habits. By debunking these five common driving myths, we hope to help drivers understand the importance of adopting safe driving practices, following traffic laws, and staying focused while on the road. 

Remember to always drive defensively, be aware of your surroundings, and be mindful of potential hazards. Safe driving is everyone’s responsibility.

Welcome Spring. Season motivational lettering phrase. Hello march, april and may. Vector illustration isolated on white background.

With spring right around the corner now is the best time to start prepping your car for warmer weather. Whether you’re washing off a winter worth of salt and dirt or you’re finally bringing the summer car out of your garage, some spring cleaning is a great way to increase the life of your vehicle. 

If you’re a DIY’er looking to get their ride ready for spring, this is one list of tips and tricks you won’t want to miss.

Wash it Down

Spring is the perfect time to give your car the much-needed love it deserves. To start, grab some soap, water and a lint-free chamois cloth. Once you have your supplies, start scrubbing away any winter grime, dust or debris. Don’t forget to get into all of those nooks, crannies and hard-to-reach areas.

Now that you’re done with the soap and water stage, give the car a quick once-over before wiping it down with your chamois cloth. Using a lint-free chamois cloth instead of air drying helps avoid any unwanted water spots on your vehicle.

If you don’t have much time or are looking for an easier method, an automatic car wash is a good option to consider. With just a few minutes of your time an automatic car wash will have your car ready for Spring in no time.

Check Your Tires

As spring approaches, it’s time to start checking the air pressure and tread depth of your tires. Having tires with solid tread depth and the proper air pressure not only keeps you safe, but it also ensures peak performance and fuel economy. 

Tire air pressure can drop with temperature changes or from sitting for a long time. So, the first step is to ensure those air levels are set to your vehicle manufacturer’s specifications. You typically can find this information on the inside of your driver’s side door jam. 

Next, you’ll want to check your tread depth. While there are a few methods of checking this at home, we always recommend having one of our certified technicians do this for you. This ensures that the tread depth reading is accurate so don’t have to buy tires before they’re ready to be replaced.

Inspect the Battery

Spring is an important time to inspect the battery of your car to ensure it is fully operational. A battery that has sat for a long time or been exposed to cold weather for long periods of time may not be as strong as it once was. That’s why we recommend testing your battery or having it tested as you begin to prepare your vehicle for spring.

It’s also wise to have a technician check your alternator and charging system annually. This will ensure that your battery is being properly charged which maximizes its lifespan. If your charging system or alternator aren’t functioning properly, it’s better to find that out ahead of time before you end up stranded. 

Making sure your battery is ready for spring will go a long way in helping you stay safe and worry-free on the roads this season. You can have your alternator, battery and charging system checked by one of our certified technicians here at Savage 61. All you have to do is schedule an appointment online or call us today!

Change the Oil

One of the oldest pieces of car maintenance advice to ever exist, changing your oil is essential no matter what season it is. However, after a long winter or a prolonged period of garage storage, it is even more important to check and/or change the oil in your vehicle. This can help catch issues such as degraded oil or finding metal shavings in the oil pan. 

If you don’t have the time or space to check your oil, don’t worry, our service center is full of certified technicians who can help. At Savage 61, we can check and replace your oil and filter, as well as perform a variety of other maintenance and repair services. All you have to do is call for an appointment or schedule your service online today!

Protect Your Paint

Preparing your car for the spring season is an important part of vehicle maintenance, and paint protection should be a top priority. Investing in paint protection film or a ceramic coating can help protect against scratches, dirt and other things that can cause paint damage over time. 

Paint protection film acts as a physical barrier to any debris coming in contact with your paint, while ceramic coatings act as an extra layer on top of your paint that wears better against damage. Both are excellent options for protecting your car’s paint from the elements and road debris.

Are You Ready for Spring?

With the days getting longer and temperatures increasing, it’s time to put winter in the rearview mirror and prepare for spring. Make sure your car is ready for sunny drives and weekend trips by following our five favorite tips for prepping your vehicle for spring. 

And remember, if you don’t have time to do this yourself, we have a team of professionals waiting to help you. Schedule your appointment online or simply stop by our location in Reading today!

Valentine's day. Red roses in a white box in the form of a heart on the background of foil balls. A gift for women on a holiday. The concept of delivering flowers. floristry and flower shops.

Valentine’s Day is rapidly approaching, and if you’re still looking for the perfect date idea, we’ve got you covered. Whether you’re looking for something traditional or something a little more unique, we’ve compiled a list of five great ideas to make your Valentine’s Day extra special. So check out our list and get planning!

Love is in the Air — literally!

Valentine’s Day is all about doing something romantic and a romantic hike with a picnic lunch at the top is the perfect way to make it special. It’s the perfect non-traditional date idea that won’t break the bank, and you still get to show your partner how much they mean to you! A romantic hike gives you time to admire nature, check out scenic views, and have real conversations over a romantic picnic lunch. A romantic hike can give your Valentine’s Day a unique twist that will be remembered for years to come!

Paint. Sip. Love.

Looking to spice up your romantic Valentine’s Day? A trendy watercolor paint and sip class might be the perfect choice. Paint your own masterpiece while sipping on some wine – it’s the perfect balance of relaxation and entertainment. No experience is necessary! Let your creativity flow, open a bottle of wine, and make great memories with your beloved this Valentine’s Day.

Bring the Restaurant Home

If you’re looking to make this Valentine’s Day extra special, why not fancy it up with a home-cooked dinner? Instead of splurging on an expensive dinner out, you and your significant other can whip up something fancy together at home. Try cooking a new recipe, or look to recreate one of your favorite dishes – with your own cozy twist. Not only is this intimate way to celebrate more affordable and memorable, but it can also provide a great opportunity for meaningful conversation by the dinner table. So what better way to show how much you care than cooking dinner together from the comfort and privacy of your own home?

Looking for Love

Valentine’s Day is the perfect time to plan a fun, non-traditional date night, so why not surprise your significant other with a fun and off-beat love-themed scavenger hunt? Whether you set it up around town or in your own backyard, you can personalize the items on your scavenger hunt list to make it as unique as your relationship. Plus, when the two of you complete all of the tasks, you’ll get to end the evening with a fun reward! Planning a love-themed scavenger hunt for Valentine’s Day is sure to create some fun memories for both of you this year for sure.

The Love Above

Looking for a magical experience to share with your special someone this Valentine’s Day? Why not take them out stargazing! Watching shooting stars together is a romantic journey that creates memories to last a lifetime. Stargazing is time-old practice of appreciating nature, and the night sky can be an escape from the hustle of everyday life. Set up blankets in your own backyard or find a local park nearby – the adventure of uncovering constellations and shooting stars will be worth it.

Date Night Awaits

If you and your partner are looking for a fun and unique way to spend Valentine’s Day this year, look no further! These five date ideas are sure to please. From stargazing to cooking dinner together, you’ll create lasting memories with the one you love. So get planning – your perfect Valentine’s Day awaits!

Nick Singleton Jeep Instagram
Source: @Nick.Singleton10/Instagram

Savage Auto Group has announced that it will be sponsoring Penn State star running back and Reading native, Nick Singleton. Singleton, who attended nearby Governor Mifflin High School, is one of the nation’s top college football players and a future NFL star. Savage Auto Group will be working with Nick throughout his time at Penn State and during his journey to the NFL. 

This sponsorship is made possible thanks to recent changes to NCAA player name, image and likeness (NIL) rules. With these changes, businesses and communities throughout the United States are now able to provide invaluable support for their local athletes in chasing their dreams. 

For up-and-coming athletes like Nick Singleton, the support of local businesses and the community is crucial to ensuring success. That is why Savage Auto Group is proud to sponsor Nick and wishes him all the best on his road to the NFL.

Professional car painter blasting a car segment with a base coat paint in a workshop

Believe it or not, the colors that you see on cars today are the result of a long and complicated history. In the early days of the automobile, there were only a handful of colors to choose from. But as technology progressed and society evolved, so too did the palette of available car colors. Today, there are literally thousands of colors to choose from. Here’s a brief history of how we got from there to here.

The first cars were available in black, white, and gray. Black was by far the most popular color because it didn’t show dirt and it was easy to keep clean. White was popular among rich people who wanted to show off their status. Gray was considered to be neither here nor there; it wasn’t flashy like white and it wasn’t as practical as black.

By the 1920s, cars were available in a wide range of colors, including green, blue, brown, and even red. But black continued to be the most popular color among car buyers. In fact, nearly 60% of all cars sold in the 1920s were black.

During the Great Depression, car sales plummeted and manufacturers began offering cars in a wider range of colors in an effort to boost sales. The most popular colors during this period were bright and cheerful shades like yellow and orange.

By the time the 1930s rolled around, metallic paint was all the rage. If you wanted to show that you were wealthy and could afford the latest trends, you’d slap some metallic paint on your car. It was a status symbol.

But it wasn’t just the rich who could get their hands on metallic paint. Companies soon began to realize that they could use aluminum flakes to produce the paint, which made it much more affordable. So even people who weren’t wealthy could have a car that shimmered and shone in the sun..

After World War II, car companies began offering more subdued colors like tan and beige. These colors were seen as more sophisticated and reflected the increased affluence of America’s middle class. By the 1950s, pastel colors like pink and mint green had become extremely popular among female car buyers.

In the 1960s, bright colors made a comeback as young people embraced psychedelic culture. This trend continued into the 1970s with the rise of disco culture. Common car colors during this period included gold, silver, and purple.

Today, there are literally thousands of car paint colors to choose from. You can find cars in every color under the sun, from traditional shades like black and white to more daring hues like candy apple red and neon green. And thanks to modern paint technologies, you can even get your car custom-painted to match your favorite sports team or alma mater’s colors. No matter what your taste may be, there’s sure to be a car paint color that’s just right for you.

From the earliest days of the automobile up until today, car paint colors have come a long way. What started out as a limited palette has now exploded into a veritable rainbow of hues. So whether you’re looking for something traditional or something that will make your car really stand out from the crowd, there’s sure to be a color that’s just right for you. Thanks for reading!

Jeep Avenger Concept
  • The Jeep® brand reveals next phase of its all-electric product offensive to become the global Zero-Emission SUV leader 
  • The brand will introduce four all-electric SUVs in North America and in Europe by 2025
  • Electrified models will be offered across the entire U.S. portfolio, including Wagoneer 4xe vehicles
  • 50% of sales in the U.S. and 100% of sales in Europe will be battery-electric vehicles (BEV) by 2030
  • The brand premieres two all-new, all-electric, global SUVs
  • Jeep Avenger, first-ever fully electric Jeep SUV for Europe, will debut at the Paris Motor Show on October 17

The Jeep® brand today announced a comprehensive plan for its next generation of fully electric 4xe vehicles as part of a sustainable transformation to become the leading electrified SUV brand in the world.

The plan, which premiered on the brand’s YouTube channel: www.youtube.com/thejeepchannel, calls for the introduction of four all-electric SUVs in North America and Europe by the end 2025. As part of an ongoing comprehensive product plan, 50% of Jeep brand sales in the U.S. will be fully electric by 2030, while 100% of European sales will be all-electric by then. The plan is in full support of the net-zero carbon emissions targets set by Stellantis during the Dare Forward 2030 long-term strategic plan.

“Driven by the success of our electrified 4xe portfolio in North America and Europe, we are designing and developing the most capable and sustainable Jeep SUVs to date, on our path to becoming the leading zero-emission SUV brand in the world,” said Christian Meunier, Jeep brand CEO. “This is a forward-thinking strategy to help ensure millions of Jeep fans around the world continue to have a planet to explore, embrace and protect. Electrification is great for our brand, making it even more capable, exciting, sustainable and fun.”

The Jeep brand showed the first images of two fully electric SUVs – the all-new Jeep Recon and an all-new Wagoneer, code name Wagoneer S – that will arrive in North America and other regions around the world, while confirming that the all-new, all-electric Jeep Avenger will launch in Europe early next year.

Jeep Brand Electrified Portfolio in North America

Building upon the success of the Jeep Wrangler 4xe, the best-selling plug-in hybrid vehicle (PHEV) in the U.S., and the recently introduced Grand Cherokee 4xe, the brand is developing a comprehensive electrified product range specifically developed to enhance the brand’s legendary capability and expanding its reach in North America.

“With the continuous expansion of the 4xe technology across our entire portfolio, we are redefining freedom and adventure in a way that only the Jeep brand can,” said Jim Morrison, head of Jeep brand North America. “By the end of 2025, our full lineup will be electrified, including four all-electric vehicles competing in the heart of the marketplace.”

This electrification plan will also expand the Wagoneer portfolio. The brand will offer an all-new all-electric Wagoneer in the premium midsize SUV segment. In the large SUV segment, the Wagoneer models will deliver powertrains that target an estimated 500 miles of combined range.

By 2030, the Jeep brand will offer a full range of new battery-electric vehicles (BEV), establishing a lead in the SUV industry in terms of the number of models, segment participation and sales volume. As a result, 50% of brand sales in the U.S. will be all-electric vehicles.

The All-new Jeep Recon: 100% Jeep; 100% Zero Emission

One of the first all-new electric SUVs that will launch in North America is the Jeep Recon.

This all-new vehicle is aimed at those who love to explore extreme adventures in near silence with a rugged, fully electric vehicle package.
 
The Jeep Recon is designed from the ground up to be 100% Jeep 4×4 and 100% zero emission. This SUV will be offered exclusively as a BEV, and it will enhance off-roading adventures with:

  • True trail-rated capability with Jeep Selec-Terrain traction management system, e-locker axle technology, under-body protection, tow hooks and aggressive off-road tires
  • Authentic Jeep open-air freedom with a one-touch powertop, removable doors and glass 
  • The latest generation Uconnect system, including detailed travel guides of the most notable off-road trails

“The all-new, all-electric Jeep Recon has the capability to cross the mighty Rubicon Trail, one of the most challenging off-road trails in the U.S. and reach the end of the trail with enough range to drive back to town and recharge,” said Meunier.

This global SUV will be displayed to the public next year and production will start in 2024 in North America. Customers in the U.S. will be able to make a reservation for the new Jeep Recon BEV SUV in early 2023. The Jeep Recon will be sold in major markets around the world, including Europe.

An All-new, All-electric Wagoneer – The Art of American Premium

The Wagoneer family is also set to grow with an all-new SUV. Code-named Wagoneer S, this fully electric vehicle will continue to expand the brand’s presence in the premium SUV segment by offering a unique, sleek, aerodynamic design and 4×4 capability as standard, with all-terrain management, advanced Jeep brand-focused technology and impressive performance credentials.

This new, all-electric, global SUV will be offered exclusively as a BEV, targeting a range of 400 miles on a single charge, 600 hp and a 0-60 mph time of around 3.5 seconds.

With an exterior design marked by a signature LED-lit grille, this SUV is driven by aerodynamic efficiency, combined with the upright iconic Wagoneer side view.

“We’ll delight our customers with a premium, highly efficient SUV that is loaded with technology and high quality craftmanship, offering 4×4 capability, high performance, rapid acceleration and a target range of 400 miles on a single charge,” added Meunier.

The all-new Wagoneer BEV will also be displayed to the public next year and production will start in 2024 in North America. Customers in the U.S. will be able to make a reservation for this all-electric Wagoneer model in early 2023. It will be sold in major markets around the world, including Europe.

All-new Jeep Avenger, the First-ever Fully Electric Jeep SUV, Arrives in Europe in 2023

In Europe, the Jeep brand has already made a big shift by offering only electrified SUVs in countries such as Germany and France.  By the end of this year, 100% of the Jeep SUV portfolio will be electrified in almost all of the European markets.

The plan revealed today builds upon this 4xe momentum, developing a portfolio of capable, fully electric vehicles designed and rightsized for Europe. The brand will introduce four zero-emission vehicles in Europe by 2025, with offerings in the main volume segments. As a result of this product onslaught, all the Jeep vehicles on sale in the region will be 100% electric by 2030.

The first model of this product offensive is the all-new, all-electric Jeep Avenger, a compact SUV that was presented during the Stellantis Dare Forward long-term strategic plan earlier this year.

The all-new Jeep Avenger, to be introduced in Europe and other markets, such as Japan and South Korea, will be positioned under the Jeep Renegade and will be produced in the high-efficiency plant in Tychy, Poland.

With a targeted electric range of 400 kilometres, this new SUV will offer impressive ground clearance, breakover and approach angles for its segment, while delivering a modern and technologically advanced interior, with plenty of space for people and cargo.

“The all-new Avenger will offer Jeep brand capability that is rightsized for the European market,” said Antonella Bruno, head of Jeep Europe at Stellantis, “This modern, fun and emotional SUV will appeal to a growing set of customers who are looking for a capable, compact, modern and all-electric Jeep brand alternative to the current players.”

The Jeep Avenger will debut during the Paris Motor Show press day, on October 17, with reservations opening for customers that same day. The all-new Jeep Avenger will arrive in showrooms in early 2023.

4xe Is the New 4×4

The Jeep brand continues to expand its 4xe portfolio across the globe, enhancing its legendary 4×4 capability with the use of electrification and technology. While details of the current plan focus on North America and Europe, specific plans for other regions will be announced at a later date.

“Today we shared only a glimpse of our new portfolio of all-electric SUVs, providing tangible evidence of what is to come in the next 24 months and why we say that 4xe is the new 4×4,” said Meunier. “This powerful combination of Jeep design, legendary 4×4 capability and electrification will reshape the SUV market, allowing more customers in more countries and in more segments to join us on our path toward Zero Emission Freedom.”

Jeep Brand

Built on more than 80 years of legendary heritage, Jeep is the authentic SUV brand that brings capability, craftsmanship and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle range consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4×4 lineup, is filled with benefits and exclusive perks to deliver Jeep 4×4 owners the utmost care and dedicated 24/7 support. The legendary Jeep brand’s off-road capability is now being enhanced by a global electrification initiative, that is transforming 4xe into new 4×4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom.}